Maybelline Instant Age Rewind Eraser Makeup - Nude

The Maybelline Company was created by a 19-year-old entrepreneur named Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine. Williams renamed his eye beautifier Maybelline in honor of the sister who gave him the idea. In 1917 the company produced Maybelline Cake Maa, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic. In 1967, the company was sold by Williams to Plough, Inc. (now Schering-Plough) in Memphis, Tennessee. The entire cosmetic production facility was moved from Chicago to Memphis over one week-end. In 1975, the company moved its factory to Little Rock, Arkansas, where it is still located. In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella & Co. Maybelline Operational Headquarters remained in Memphis until being sold in 1996, when headquarters moved to New York City. The makeup factory moved to Brooklyn in 2000. Maybelline received a boost when the company hired Lynda Carter as the company's beauty fashion coordinator after her television series ended; she also appeared in several of its television and print advertisements. Josie Maran, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti Nurhaliza, Fasha Sandha, Sheetal Mallar, Julia Stegner, Jessica White and Kristin Davis have endorsed Maybelline products. The current faces of Maybelline are Adriana Lima, Christy Turlington, Kemp Muhl, Emily DiDonato, Beatriz Shantal, Jourdan Dunn, and Gigi Hadid. In 1991, the company adopted its advertising slogan �(Maybe she's born with it.) Maybe it's Maybelline.� which is still used today. The company was acquired by L'Or�al in 1996. Acquiring Maybelline gave L'Or�al access to mass markets in cosmetics.

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• ACTIVE FORMULA + MICRO CORRECTOR APPLICATOR ERASE INSTANTLY, MORE COMPLETELY SPF 18 Why You'll Love It >Patented Micro Corrector Applicator micro fills and smoothes imperfections on skin's surface >Super concentrated formula with Goji berry and collagen reduce the appearance of fine lines and s >SPF 18 sunscreen helps protect skin from sun damage >Clinically proven effectiveness. * 7 years of research, 5 patents, doesnt just cover; after 8 weeks of use reduces imperfections without makeup on. For Best Results Apply foundation directly to face with the Micro Corrector Applicator, blending in an outward motion as needed. The Eraser is protected with an anti microbial system. To clean the applicator, wipe off excess foundation with dry tissue only. Do not wet applicator. For optimal results, apply Instant Age Rewind Primer Skin Transformer before application. Net Wt. 0.68 Fl Oz / 20ml.
• ACTIVE FORMULA + MICRO-CORRECTOR APPLICATORERASE INSTANTLY, MORE COMPLETELYSPF 18 Why You'll Love It>Patented Micro-Corrector Applicator micro-fills and smoothes imperfections on skin's surface>Super-concentrated formula with Goji berry and collagen reduce the appearance of fine lines and s>SPF 18 sunscreen helps protect skin from sun damage>Clinically proven effectiveness. * 7 years of research, 5 patents, doesnt just cover; after 8 weeks of use reduces imperfections without makeup on. For Best ResultsApply foundation directly to face with the Micro-Corrector Applicator, blending in an outward motion as needed. The Eraser is protected with an anti-microbial system. To clean the applicator, wipe off excess foundation with dry tissue only. Do not wet applicator. For optimal results, apply Instant Age Rewind Primer Skin Transformer before application. Net Wt. 0.68 Fl Oz / 20ml.