The industry claimed that the idea was "insane", and TechnoMarine single-handedly managed to revolutionize the market with a product born of the never-before conceived and almost "sacrilegious" association between plastic and diamonds. More than 150,000 models were sold while thousands of look-alikes began to flood the market.
The "TechnoDiamond" became a watch which represented a certain lifestyle that people wanted to be identified with.
TechnoMarine’s new collection is a fascinating immersion into a world of technical proficiency and fusions, full of unexpected feelings, colors and designs.
More and more, TechnoMarine timepieces call attention to the subtle associations between high-end Swiss watches and luxury accessories with a fusion of aesthetic uniqueness and watch making expertise, always drawing inspiration from the ocean and sea universe.
When thinking of paradise, most people have in mind a white sand beach surrounded by coconut trees and exotic flowers. Indeed, exotic flowers, with their amazing colors and shapes, convey a direct sensation of freedom and fresh air. Here is the inspiration for the renewal of Cruise Beach. Four models, four colors, four flowers: an orange sunflower from the Mediterranean coasts, a blue hibiscus from the Bay of Bengal, a purple Orchids from the Caribbean Islands and a pink Lotus from the China sea… A worldwide travel for those who want to escape everyday life!
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When TechnoMarine introduced its first luxury chronograph in transparent gel in 1997, it imposed a new concept that created many waves in the traditionally conservative watch making industry: TechnoMarine had invented a new class of high-end Swiss watches.
In 1999, TechnoMarine added diamonds to the rotating bezel of the "Raft", and the "TechnoDiamond" was born, the first ever combination of diamonds on a diving chronograph with an interchangeable gel strap.
The industry cled that the idea was "insane", and TechnoMarine single-handedly managed to revolutionize the market with a product born of the never-before conceived and almost "sacrilegious" association between plastic and diamonds. More than 150,000 models were sold while thousands of look-alikes began to flood the market.
The "TechnoDiamond" became a watch which represented a certain lifestyle that people wanted to be identified with.
TechnoMarine’s new collection is a fascinating immersion into a world of technical proficiency and fusions, full of unexpected feelings, colors and designs.
More and more, TechnoMarine timepieces call attention to the subtle associations between high-end Swiss watches and luxury accessories with a fusion of aesthetic uniqueness and watch making expertise, always drawing inspiration from the ocean and sea universe.
When thinking of paradise, most people have in mind a white sand beach surrounded by coconut trees and exotic flowers. Indeed, exotic flowers, with their amazing colors and shapes, convey a direct sensation of freedom and fresh air. Here is the inspiration for the renewal of Cruise Beach. Four models, four colors, four flowers: an orange sunflower from the Mediterranean coasts, a blue hibiscus from the Bay of Bengal, a purple Orchids from the Caribbean Islands and a pink Lotus from the China sea… A worldwide travel for those who want to escape everyday life!
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